Marketing & Communication
Digital Officer | D'Ieteren Auto | Kortenberg

Digital Officer | D'Ieteren Auto | Kortenberg

About D’Ieteren :

As official importer of brands like Volkswagen, Audi, Seat, Skoda, Porsche, Lamborghini, Bentley, Bugatti, Yamaha, D’Ieteren is the undisputed market leader in Belgium.

Driving, moving around and forward: our modes of transport are in revolution. The number of journeys remains stable, but the variety of transport solutions is growing rapidly. In addition to its import activities, D'Ieteren Auto is committed in the development of new services and solutions for becoming a major player in the European mobility of tomorrow.


Are you passionate about digital assets and optimizing them for optimal customer experience and marketing ROI? Are you an amazing project manager? Do you want to make a real difference? Look no further!

The Digital Officer, a new and exciting position within D’Ieteren, will be working directly for the Customer Experience & Digital Manager (8 FTE in the Digital team) within the new CRM & Digital Department. The objective of the role is to:

  • Initiate and drive cross-brand strategic digital and customer experience projects & initiatives
  • Contribute in bringing the quality, performance, ROI of our digital assets to a best-in-class level
  • Act as business owner for selected digital assets
  • Bring digital expertise to actively support brand teams with their digital projects and assets (Audi, VW, CVI, My Way, Wondercar, Skoda, Seat, Porsche, …)

Key responsibilities

Project Manager & Business Owner for (cross-brand) digital assets and initiatives

  • Prospective/pro-activity : Define new opportunities and initiate and lead strategic & tactical central digital projects & initiatives
  • Project Management : End to end project manager, capturing, harmonising and prioritising business needs (across brands), leading the project and acting as a SPOC for all stakeholders (brands, IT, agencies, …)
  • Product Ownership : Own, steer and continuously improve selected cross-brand digital assets & initiatives after go-live (e.g. conversion rate optimization, new functionalities, digital processes & tools,…)
  • Organization & Methodology : Define, together with the central teams, IT and partners, the core digital (asset management) processes, standards, toolboxes and trainings (eg webmastering, web development, CRO, SEO, …)
  • Knowledge sharing: digital (assets), CRO & project management best practice sharing and creation of toolkits for central & brand teams

Internal digital consultant

  • Advise (and partner with) brand teams and challenge agencies on customer experience and digital asset strategy, planning and execution to enable D’Ieteren to become best-in-class
  • Act as a digital consultant & asset specialist/expert for the brands on their initiatives
  • Act as a digital project manager on selected brand initiatives

Qualifications :

  • Obsessed with digital journey/ digital assets and their optimization
  • Bachelor or Master degree in a discipline related to marketing, digital or IT
  • Minimum 4 years successful experience as a project manager, consultant, digital asset manager, developer or webmaster
  • Superior (agile) project management skills with strong, proven track record in managing complex, cross-department projects with a focus on delivery
  • Excellent general digital skills (digital consumer behavior, web mastering, web development, measurement, content creation), able to challenge internal users, manufacturers and agencies/ partners
  • Great knowledge of the different digital assets (websites, apps, online to store, in-store digital, chatbot, …) and how they interact
  • Ideally proven experience in conversion rate optimization
  • Data driven mindset and knowledge of common web analytics tools
  • Outstanding conceptual thinking, analytical & problem solving skills
  • Strong interpersonal and influencing skills with demonstrated success in creating real impact within a networked, cross organizational environment
  • Outstanding verbal, written and visual communications skills in French and/or Dutch (with minimum conversational level for both) + English at a business level; able to interact with all levels in the organization, manufacturers and partners
  • Pragmatic & can-do attitude
  • Curious & able to challenge the status-quo
  • Self-motivated and self-managing
  • Organized, pro-active and excellent attention to detail
  • Stress resistant with ability to deliver high quality work, quickly, in a dynamic organization under time pressure
  • Collaborative team player